Leading the global marketing strategy from construction start to public launch across all uses of London's landmark vertical city.

Placemaking Wembley Park 85 acre regeneration as a new London destination combining leisure, living and working.

Driving marketing strategy across land acquisition, design, pricing and sales for over 200 McCarthy & Stone retirement schemes.

Creating and delivering brand and marketing strategies to support the success of new entrants into the UK retirement market.

Creating a residential brand and story to define a new community in London, securing successful sales in the UK and overseas.

Creating a place strategy for the wider London Bridge Quarter area to define a new destination on the south side of the River Thames.

Marketing strategy for the development, management and leasing of a wide portfolio of retail, residential and office assets.

Creating a community engagement strategy to add value to people living in or visiting Wembley Park and enliven its spaces.

Launching London's first designer outlet, part of the Wembley Park regeneration story, delivering new retail and leisure facilities.